Mobile Marketing: An Hour a Day

Mobile Marketing: An Hour a Day

A step-by-step guide to successful mobile marketingstrategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of

List Price: $ 29.99 Price: $ 6.00

3 thoughts on “Mobile Marketing: An Hour a Day

1 of 1 people found the following review helpful
5.0 out of 5 stars
Mobile marketing an hour a day by two recognized experts in the field, November 18, 2013
By 
Amazon Customer (Chicago, IL USA)

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This review is from: Mobile Marketing: An Hour a Day (Paperback)
There are a lot of mobile marketing books out there, and I’ve read many of them, but this one is interesting in two ways: 1) it’s one of the most recent and up to date books in a genre that quickly becomes outdated as tactics evolve, containing advice that is generally time-tested rather than time-sensitive, and 2) it is written by two of whom I consider the top experts in mobile marketing: Noah Elkin and Rachel Pasqua. Both are veterans in the field with a clear understanding of mobile marketing, who present a digestible mobile marketing plan for small and large businesses alike. Like other books in this series, this one allows you to devote just an hour a day to creating and executing a solid plan for your business. If you’re a time-starved entrepreneur or in-house marketer wearing too many hats and the mobile opportunity has been eluding you year after year, pick up this book for a solid primer in how to market to the ever-increasing mobile audience. One caveat: though the chapter on mobile SEO contains a number of solid best practices, as a mobile SEO expert I have to say I disagree with their guest author who said that SEO benefits of responsive web design are undeniable. In fact, responsive web design can have problems when it comes to keyword usage, information architecture and page speed for many sites. But overall, this is a small quibble with an otherwise excellent read. Pick it up!
3 of 3 people found the following review helpful
5.0 out of 5 stars
Great read, March 25, 2013
By 
Loren Gray (CAPE CORAL, FLORIDA)

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excellent details. as fast moving as the content is about it covers the topic from a objective how to approach the project point of view rather than trying to dazzle you with what at the time is the newest apps of programs.
1 of 1 people found the following review helpful
4.0 out of 5 stars
The best on the topic I’ve read., December 9, 2013
By 
Techguy (Washington, DC)

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This review is from: Mobile Marketing: An Hour a Day (Paperback)
This book should be on every digital marketer’s shelf. (or iPad….or Nexus ;-)). I’ve read several books on mobile marketing that are little more than fluff. This book focuses on real-world practical advice. It is quite refreshing given the number of poor books on the topic out there.

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