Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Commun…

January 14, 2020 - Comment

Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, Paperback by Rowles, Daniel, ISBN 0749479795, ISBN-13 9780749479794, Like New Used, Free shipping in the US Rowles, who has worked on the client and agency sides of digital marketing, offers a guide to understanding and using mobile marketing for organizations of different types

Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, Paperback by Rowles, Daniel, ISBN 0749479795, ISBN-13 9780749479794, Like New Used, Free shipping in the US Rowles, who has worked on the client and agency sides of digital marketing, offers a guide to understanding and using mobile marketing for organizations of different types and sizes around the world. He explains who the mobile consumer is, the technology involved and its impact, and how to set objectives for mobile marketing; the core technologies, techniques, and tools involved in mobile marketing, including social media, mobile search, advertising, quick response (QR) codes, mobile sites, apps, mobile analytics, and near-field communication (NFC); and how to set a mobile strategy using checklists and a step-by-step planning tool. This edition has been expanded to add two new chapters on mobile and email and location-based devices, as well as updates on advances in wearable technology, mobile payments, virtual and augmented reality, and strategies for the changing user journey. Annotation ©2017 Ringgold, Inc., Portland, OR ()