Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.
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3 thoughts on “Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

8 of 8 people found the following review helpful
5.0 out of 5 stars
The Author is an Achiever in Online Marketing, Not Just Talk the Talk., May 7, 2017
By 
PATRICK GRADY

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I remember the first few times I read about “Thought Leaders”, and I thought how they’d do much better to have been “Action Leaders” – Robert Glazer is an Action Leader. His choices, writing, roles, partnerships, allies, volunteering, transparency, ethical decisions, hiring, team and consensus building, causation studies, achievements and more – they involve DOING the right things, always. In Performance Partnerships, he again leads his peers and the industry towards the light, and he does so by example, by action. Ask him about his earned rewards and recognition, and I bet you within 60 seconds, you’ll be discussing how to best grow YOUR business. He’s got an insatiable appetite for growth, both personal and professional. In the biz analogy of swimming with the current, he IS the current – clear, transparent, and his directional energy is abundant and aimed properly, forward. Read the book, act like a true partner – be ethical and transparent, deliver and demand value, exchange fairly, and watch your business grow!
9 of 9 people found the following review helpful
5.0 out of 5 stars
Great Perspective, May 8, 2017
By 
Brian Littleton

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A great perspective not only on the past, which is critical to understand, but on where to find opportunity in the future. Few have a better grasp on the entire Affiliate Marketing industry, or more experience with the common strategies used in the industry, than Bob (author) – and even fewer have the ability to them put that experience on paper as an entertaining read! I’d highly recommend this not only as an industry resource, but a lesson on how markets develop and reward value driven approaches to business over short term profit.
3 of 3 people found the following review helpful
5.0 out of 5 stars
What Performance Marketing Can Be!, May 5, 2017
By 
B Marcus

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When I tell people I love performance / affiliate marketing, I typically get a strange response. It’s as if someone is thinking, “I thought he was an honest and smart guy, why would he work in that space?” The truth is, those that think that, just don’t get it. I love this space because what I know it CAN be. In fact, done right, today’s performance model couldn’t be farther from the fray that gave it a bad name during its “land-grab” days. Performance Marketing is the lens that we should view most relationships through. Those that understand the true potential of performance marketing are among the world’s best and most progressive marketers. Sounds self-serving, but it is not. Those that have survived the phases of the affiliate evolution have not done so by trial-and-error. They understand partnerships that create value require continuous reinvention. Partnerships succeed when each player’s contribution is clear and embraced.

When I decided to run one of the largest online affiliate networks in retail and rehabilitate the internal credibility of its affiliate marketing channel, I sought out partners who saw the channel for would it could be. Bob Glazer was among my first phone calls. Why? Like any good counselor, he understands history. He has the context to add validity to why this performance-based world has fallen short of its potential and what it takes to make it so great. He also has the energy and the will to lead a needed revolution to make it better. With his gift of storytelling, Bob is well positioned to serve not only as the honest curator of the ecosystem’s history, but he may very well become the Press Secretary of it’s brave new future. Thanks to this book, we are on our way to move Performance Marketing from a narrowly defined “channel” to a model we embrace, trust and incorporate more broadly across a business.

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