Principles of mobile app design: Delight users and drive conversions – Google I/O 2016

The barriers to users finding and engaging with a specific app are significant. While efforts are always being put into mechanisms to increase app discovery, it’s critical for app developers to make sure app experiences are engaging. How can you best connect with the consumer of your app? What makes for a great app experience? What are best practices to help reduce friction so that users convert? This talk will help answer these questions by covering app design best practices based on research.

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20 thoughts on “Principles of mobile app design: Delight users and drive conversions – Google I/O 2016

I wished my location would always be accurate because it asks me this often when my location stays on

I laughed so hard when i saw the credit card bit. I feel for them though, i just know I'll use that information to better design products. Thanks Google. Something I know I'll be saying for decades

Great. Thank you very much. Useful video for me as a novice in mobile UX design. I would like to see more like this. Thank you.

41:10 The audience start laughing but the user is just doing what the app appears to be asking them to do. Assumption is the mother of poor design!

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